K
connected to 14 systems · synced 12s ago
Root Cause Analysis Engine

Why mobile conversion fell 18.4%

INS-2041 · Confidence 94% · Detected 2h ago

GA4Meta AdsGoogle AdsStripeHubSpotSalesforceSearch ConsoleLLM CrawlMarketing SiteProduct App
Causal chain
  1. 11:03Cloudflare
    Edge redirect rule deployed

    New rule introduced trailing-slash normalization that strips query strings.

  2. 11:04Marketing site
    UTM parameters lost on /pricing

    31% of paid traffic lands without source attribution.

  3. 13:24Stripe
    Apple Pay events stop on Safari 17.4

    SDK incompatible with new WebKit ITP rules.

  4. 13:48GA4
    Mobile CVR breaks -10% threshold

    Anomaly detection fires; Trace begins correlation.

  5. 14:07Trace AI
    Root cause confirmed

    Two independent failures compound on Meta-sourced mobile traffic.

Estimated impact
$42,800
over next 30 days if unresolved
Compounding rate: $1,420 / day
Recommended actions
  • 1Patch Apple Pay SDK to v3.6
    +$28K
  • 2Restore UTM passthrough in CF rule
    +$9K
  • 3Add Safari fallback button on /checkout
    +$5.8K
Related signals
  • Attribution gap on HubSpot · INS-2037
  • LCP regressed on /pricing · INS-2028